Being assertive lets you protect your personal boundaries and rights without anxiety. You can express your feelings and opinions (positive and negative) in a direct way without infringing the rights of others. Assertiveness lets you establish your limits with other people, guilt-free.

The Assertiveness formula lets you say NO without feeling guilty, while offering an attractive alternative:

APOLOGY+REFUSAL+ALTERNATIVE

Example: ¨I´m sorry, I don´t have unprotected sex, but I can make you enjoy yourself risk-free.¨